Monsoon

IPA Beer Product Design

Monsoon is a craft IPA concept inspired by my Malaysian heritage. designing the label and packaging, focusing on typography, layout, illustration, and brand identity to create a product that blends cultural motifs with new modern take.

Skills

Product Design Manufacturing Illustration

Industries

Packaging Design

Date

January - March 2025 | 6 Weeks

Overview

"Paws & Plans" offers a comprehensive suite of features to streamline every aspect of your pet's healthcare journey. With an intuitive calendar system, scheduling veterinary appointments has never been easier. Additionally, the app provides medication reminders, ensuring your furry friend stays on track with their treatment plan. Accessing your pet's medical records is a breeze with "Paws & Plans," allowing for seamless communication with your veterinarian and ensuring continuity of care.

Background

A IPA Beer brand locally based in Malaysia, It will be fun and very stylized with some root graphics to designs based from the region it’s from. I will make the theme with patterns and style of Malaysia, specifically Kota Kinabalu, my grandparents hometown.

Brand Naming

Monsoon is a common weather occurrence in Malaysia. Its sudden, intense downpour is what I want to capture in this beer brand. Like the storm, this beer is meant feel like a torrent of thrist quencting power.

Target Audience

• Adults aged 25–40, primarily urban-based • Craft beer enthusiasts who seek bold, distinctive flavors • Socially and environmentally conscious buyers who value sustainability • Casual drinkers looking for something refreshing and visually striking

Requirments

The packaging must use either metal or glass as its primary material as single-use plastic is doesn't align with sustainability and will reflect a premium, responsible brand. The product will be available in both individual 12 oz cans and a 4-pack format, designed to be eye-catching and distinctive on store shelves.